Best Navigation Practices for Ecommerce Sites to Engage and Inspire Customers

asy navigation is key for an e-commerce website to succeed. Use responsive design to make sure your items are simple to navigate on all types of devices. Simple navigation improves SEO and ranks while selling more and reducing bounce rates. 

Navigating more with less effort can improve the user experience and increase conversions by up to 18.5%. Learn about the best practices for the user experience with helpful tips and examples for the navigation design of your website.

The more goods buyers can find or explore on their own, the more sales you may expect.

The Benefit of User-Friendly Ecommerce Navigation

These are the four key benefits of user-friendly navigation:

1. Better customer experience (UX)

Simple navigation makes the website better. When they come, they have a specific goal in mind, such as purchasing something or learning more about your business. Navigating well enables them to reach their goals. It’s bad if they can’t stay because they could quit. After a poor experience, 61% could visit a different business! So, if you make your website user-friendly, visitors will be happy to stay and explore.

2. Increased Conversion Rates

Navigating easily helps customers find what they desire. Shopping is made easier with simple menus and clear links. Easy buying drives more buying. It’s a fact that most individuals spend more money when they get what they want without asking. It is crucial to fix broken links or sites. Such as if a page displays an error, send it to the next one. This makes it easy for everyone to find what they’re looking for!

3. Better Search Engine Optimization

You may reach more visitors by customizing your website for search engines. But if there are issues, such as broken links, search engines might stop showing your website. Solve these problems to improve your site’s visibility and ranking in search results. This increases the number of individuals who come and see your website in search results!

4. Greater Accessibility

Quick navigation promotes the user experience across all devices and platforms. For example, screen readers benefit from clear labeling. Easy navigation helps people who think more creatively. Also, easy navigation helps those who have different actions. A few countries even demand that your website be user-friendly for all users. So, make sure your website is user-friendly so that more people may enjoy shopping there!

Best Navigation Practices for Ecommerce Sites

Make your e-commerce site a user-friendly platform for buyers to find what they’re looking for. Here are the best five e-commerce navigation practices that will improve the user experience and increase conversion rates:

  1. Highlight parent categories

Make sure that the main categories are shown at the top when a visitor comes to your online store. Use easy-to-find terms that are often searched for. This makes your shop rank up in the first few Google search results.

Identify what customers desire from your business by using keywords. Based on these requirements, label your navigation bar. Make it simple and quick for them to find what they want.

American Club’s website includes six main categories on its navigation bar, as seen in the example shown above. To provide more choices without overcrowding the homepage, they use dropdown menus. Reduce the number of categories to keep it simple and use drop-down menus to provide more options.

Here’s an example of how adding subcategories might give your clients even more options. These help clients reduce their choices and find what they’re searching for. It’s like looking through several rooms in a large house to find what you need.

2. Add your subcategories

Parent categories show a variety of products, whereas subcategories are a bit more customized and can save space on the main page. Also, they inspire users to stay on your website longer and browse over until they find what they’re looking for. Visitors may complete this process much more easily if you use the hover method on your website.

As an example, Charm School Vintage, an online store in Austin for vintage diamond jewelry, has a parent category titled “Jewelry.” You may shop for jewelry by category and type when you click on it. This shows how important jewelry is to the website and makes it simple to get what you’re searching for.

Hovering over “shop by category” will reveal options such as bracelets, necklaces, earrings, and more. This saves space on the home page by displaying all types of jewelry available to buy. Finding what you’re looking for is simple and well-organized.

You may customize the expanded menu to show discounted prices on certain products. In this way, you’re not limited to giving gifts to that special someone on specific days. It’s a captivating marketing concept that makes buying gifts for loved ones a little more pleasant.

3. Create a category for new arrivals.

Create a space for newly arrived items. Customers will find it easier to notice what’s new if they return in this way. It illustrates that you restore your inventory frequently, which keeps things interesting for them.

There is a “New Arrivals” area on the left and at the top of the H&M website. Customers may locate new items more easily because of this. For companies who provide seasonal goods like fresh vegetables or Christmas decorations, this category is quite helpful.

Add sections for clearance goods, sales, discounts, and specials to “New Arrivals” as well. Customers are more likely to purchase from your website since it is easier for them to find discounts quickly when they visit it.

4. Add a prominent search bar.

Having a search bar that is easy to find and use on your homepage is one of the better features of a well-designed website. features a search box at the top of the website. It adds a pleasant touch and increases the appeal of searching. It can be made enjoyable and customized for your business or the goods you offer.

Avoid putting other items in the navigation menu or the search bar. To make it work well, keep it simple. To help users find what they’re seeking more quickly, use autocomplete. Especially in cases where they are doubtful about the spelling of a word, it ensures reliability and saves time. This facilitates their shopping and raises the chance that they will make a purchase.

5. Make Your Navigation Mobile-Friendly

Make sure the menu on your website is readable on smartphones too. Many people use their phones for daily shopping. Make sure that your menu is user-friendly and readable on small screens by organizing it properly.

Look at Kohl’s as an example; its mobile menus are user-friendly and have identical options to those on the desktop. This makes it easy for everyone, regardless of the device they’re using, to find what they need.

6. Make use of common icons and symbols

Symbols and icons improve the appearance and draw attention to websites. They can help you find items like search bars or login pages, as well as display listings and features. The finest symbols are those that are easily recognized and understood by users. Using strange icons might cause visitors to become lost and leave your website.

7. Make buttons recognizable

When someone visits your website, make sure they know quickly what to click on. Make sure links are marked with distinct colors, underlining, or frames. It should appear as though buttons may be pressed. This facilitates navigation by letting users know what they can engage with.

Are you ready to update your site’s navigation?

Boosting your e-commerce navigation may bring in more sales, satisfied customers, and better SEO.

American Web Club techniques enable you to recognize navigational errors. Thus, you can stop thinking about whether anything isn’t working.

It’s also free to test. Right now.

To make the navigation of your e-commerce site better, sign up.

Hire Our Developer for E-commerce Navigation:

In Austin, Texas, are you looking for experts to help with the navigation of your e-commerce site? Our developers are experts in designing user-friendly buttons and menus that let your clients rapidly reach the information they need. 

Your website becomes more user-friendly and generates more revenue when it has easy navigation. Help us to make your online business more user-friendly so that customers in Austin and beyond have a flawless buying experience.


See how this article is penned? With these easy e-commerce navigation methods, buying online can be a snap! It’s easy to locate what you’re looking for as a result of the helpful filters, clear categories, and magical search boxes. A smooth checkout procedure, flawless photos, and insightful feedback complete the winning combination for a successful e-commerce business. So, let’s make shopping online easy and enjoyable for everyone!

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